culture. The relative brevity of the essay makes it even more critical to get the fundamental idea right since other aspects of the business plan which could be winning factors in an actual business pitch (such as Financial Plan, Operational Model, Marketing Plan) might have less. If possible, past achievements can be briefly linked with the New York aspects you are highlighting. This tiny essay (35 words) is as clear (and short!) a goals essay as one can expect. Also, note that CBS expects you to be proactive in taking advantage of its offerings, so build you tone accordingly. CBS has put a lot of thought into telling you what all you can gain from a Columbia MBA, now it is up to you to show them how being at the center of Opportunity, Knowledge, Access, Convergence, Community, Entrepreneurship and Global impact will enrich. Why "at this time" seeks to know why NOW, rather than later (or earlier). If you were given a free day and could spend it anywhere, in any way you choose, what would you. Please tell us what you feel most passionate about in life. Exhibit passion for the industry and/or role of your choice.
You will need to show a journey from your past to present to future passing through CBS MBA. Be specific while linking your career goals with Columbia's MBA programme, alumni, students, faculty, special programs, clubs etc. Having learned enough about the group/cluster, choose one that fits your interests, passions and skill set. So start at the CBS site's essential introduction. Develop your own outrageous business idea.